Beats was formally established in 2006, when Jimmy Iovine aware of the music industry’s two key issues: the impact of piracy on the sale of music, and Apple’s plastic headset provides a substandard audio quality. He later recalled Dr. Dre to him: “Man, there is one thing is that people are stealing my music, the other thing is that it destroyed the feeling of my work.” In the early stages of development, he sought to musicians on the “very Have taste “views such as MIA, Fily Williams, Will.i.am and Offline Stephanie. The company initially worked with Moses, an audio and video component manufacturer based in Brisbane, where he was responsible for manufacturing and developing a Beats own branded product called Beats by Dr. Dre Studio Earrings , Launched in late 2008.
In order to promote its products, Beats mainly rely on pop music and hip hop music singer, including the placement of marketing and music videos, as well as with musicians and other celebrities to develop co-branded products.
In 2009, Beats and Hewlett-Packard launched the “Beats Audio” series of desktop computers and laptop computers.
HTC’s acquisition with the magic sound of the company does not renew.In April 2011, Beats dr dre australia and Chrysler Motor Company launched the “Christie’s 300s limited edition models.”
In August 2011, handset maker HTC spent $ 309,000,000 on the acquisition of Beats’ 50.1% majority stake, which was designed to allow HTC to use the Beats brand to increase its competitiveness with other handset manufacturers. After the acquisition, HTC was awarded the first agency to create a smart phone system. Although most of the acquisition, Beats can still operate with an independent company. In May 2014, Luke Wood, who served as president of Beats, joined the company in January 2011, and Beats announced that it had terminated its cooperation with Devil, which promised production agreements beats headphones sydney continued until the end of 2012.